Defeatist opposition touts the importance of media – which, admittedly, silences or misrepresents the conservative views and actions. Absence of coverage is elevated into a reason for inaction. Mahatma Gandhi assembled mass movement in the age of limited media capacities. Rumors, facilitated by door-to-door distributed pamphlets, offer adequate coverage. Israel is a small, deeply interconnected country. Army service makes social networks. Peer-to-peer talk is easy and extremely efficient. Talk to the people you know and ask them to talk to their friends. Be serious about talking.

When going door-to-door, ask for money. People put their mind where their money is; they could give twenty shekels only, but after that, they would be much closer to the right wing. People tend to praise the charities they donate to. Giving even a minor amount immediately draws the mainstream Jews into the right movement: after all, who is more involved than the financiers? Money is a token of cooperation, a seal on the contract. Ask for a minor token, and get a follower.

People lean to victorious party. A system, slowly on the rise, suddenly receives a windfall of followers. Persistency is perceived as success. Conservative Jews must keep doing myriad routine things, knocking thousands doors, and wait to see the sudden change in the public mood.