The calls to set up an Israeli version of CNN or Al Jazeera are futile. The first problem is that the Israeli government wouldn’t have the good sense of Qatari sheikh to finance the TV station and let it loose. Instead, the station would be subjected to all kinds of influence, including political appointments, lobbying, and budgetary pressures. Unlike the sheikh, anyone who is anything in Israeli government presumes that he knows better how to run a media outlet.

Also, CNN and Al Jazeera are straightforward in their views: objectivism and pan-Arabism, respectively. A competing Jewish station would be indecisive. It would oscillate between pro-Israeli apologia of the left (sorry, we have to conduct those anti-terrorist operations, but we promise to do them more cleanly next time) and centrist bravado. The real right-wing position would be excluded. But audiences want extreme views; they are not interested in excuses and wavering half-truths. Israeli media lose by explaining our actions, rather than positioning them as self-evidently right. Note that Al Jazeera does not wring its hands over the reasons for Muslim terrorism—instead, it covers the terrorism in a way that generates approval.

There is a tremendous difference in journalist cadre between the proposed Israeli station and Al Jazeera. The Arabs employ highly motivated journalists who share values with terrorists and other Muslim nationalists. Israeli journalists are generally ultra-left, which is why Israeli TV channels look like Arab propaganda outlets. An effort to hire outside journalists for such a prominent channel would be met with an outcry from the ultra-left guild, and its members would eventually find their way onto the channel. Good Arab journalists believe in their values, and good Jewish journalists, too, believe in Arab values.

Arabs are perceived as less clannish than Jews. Al Jazeera, an Arab channel, would be inherently more credible than a Jewish channel. This could be changed by bringing in pro-Israeli Christian journalists, but they would be ostracized on a larger scale than the Fox journalists. Few people would risk their careers to take a job in a controversial Jewish channel constantly under attack for its pro-Israeli bias.

A news channel is valued according to its ability to reach into hot spots. Since most hot spots are manned by Arab terrorists, Al Jazeera has little trouble getting in there. An Israeli channel would be practically excluded from Muslim countries and battlefields, and 100 percent reliance on freelancers is not a valid business model. The Israeli channel would degenerate into a parochial TV station of limited interest to foreigners.

Human mentality has a curious feature: people like to hear good news about close friends, but bad news about everyone else. That explains why small-town media are often warm and well-wishing, while national media tends to be hostile and critical. Al Jazeera fully conforms to this mentality: it is anti rather than pro. Even on the rare occasions when Al Jazeera is pro-someone, that someone is anti-someone-else. Thus, Al Jazeera reports are highly critical of Israel and America, and supportive of the terrorists who fight them. Israel, a politically correct animal, and wouldn’t run an aggressively anti-Arab channel, even though such a channel would be a commercial and political success. A mere pro-Israeli stance would quickly deteriorate into apologia.

Face it, most of the world is anti-Jewish. Not in the sense of exterminatory anti-Semitism, but in the sense of a general dislike, or more subtly, as an absence of liking. When unlikable people took the Arabs’ land from them, refused to let their refugees back, and engaged in military campaigns against their angry neighbors, world opinion predictably turned against Israel. The only alternative is to break out of the Jewish mold: when Israel defeated her enemies in a lightning war in 1967, we did not act as typical Jews—and we were not judged as such. Despite rhetorical condemnations by governments, world opinion rallied strongly in favor of Israel. Al Jazeera, therefore, will always find a more sympathetic audience than an Israeli channel for the simple reason that most of the world dislikes Israel and America.

The solution is not establishing a new TV channel to swim against the tide in vain, but to change Israel’s image so that mainstream media speak about us with respect, if not admiration. To that end, Israel must stop perpetually wavering in the typical Jewish manner and act strongly out of firm values. Consider that Israel’s 2006 Lebanon war was judged much more favorably than the 2009 Gaza operation. The difference is that the world understands the rules of war, and once Israel is fighting a war, it’s all very fine. But in Gaza, we fought in the manner of a police operation, army against civilians, which did not look well on foreign TV screens. A respected country must clearly define its enemies and fight them mercilessly; speaking vaguely of an armed wing of Hamas and alternately bombing it and allowing in humanitarian cargo looked stupid.

As the battle for foreign minds can hardly be won, the more important battle is for the minds of Israelis. They are brainwashed daily by ultra-left media, and a right-wing media station is an urgent necessity. The government, however, will not license such an outlet, or would quickly ban it for incitement. By the time unlicensed Internet TV makes its way into every home, the government will have found a way to block Internet TV, too, especially since accessing broadband sites through narrowband proxies is not feasible. There is no way to make Israeli media friendly to Jews short of a revolution.

Change from newspapers and TV to blogs and YouTube gives Israel a chance to succeed in the high-tech propaganda war. The Arabs who won’t tune their satellite dishes to Israeli broadcasts might click on Israeli sites in relevant searches. Israel can enter the media war inexpensively by riding the wave of Internet information delivery. Hacking hostile Web sites, punishing them in search-engine rankings, while at the same time ensuring that Israeli sites occupy top positions in relevant search results, including Youtube, would cost a thousand times less than an Al Jazeera-type channel and would give Israel an edge over her enemies in the fastest-growing media segment.